Another way
to produce
We believe in the power of doing things together.
By working closely with our partners, our customers and our employees,
we can do better at every level of our value chain.
Choosing the right
raw materials
We pay a lot of attention to the origin and selection of our raw materials. Our suppliers and partners are committed with us to responsible purchasing and the use of sustainable raw materials. Raw materials tracking, respect for the environment and people’s health are core elements in our responsible purchasing policy.
Shorter distances,
from producer to consumer
We have one goal : to shorten the distance our products travel… from field to plate. Whenever possible, we choose raw materials produced as close as possible to our production sites.
Our multi-product sites meet local demand and are located as close as possible to our consumers, customers and partners.
3 production sites
in North America
TORONTO
Flagship products : cookies and cookies dough
WHITEHALL
Flagship products: pie dough, pizza dough, cookies and cookie dough
LIBERTY
Flagship products: waffles and pancakes.
9 production sites
in Europe
CORBY
Flagship products: pie dough, pizza dough and cookie dough.
SLIEDRECHT
Flagship products: crepes, pancakes and pancake bites
VEURNE
BEAUVOORDS BAKHUIS
Flagship products: crepes and Oat milk crêpes
Hoerdt
Flagship products: pie dough and pizza ball.
vittel
Flagship product: pie dough and pizza dough.
dole
Flagship product: pie dough.
rivoli
Flagship products: pie dough and pizza dough.
Saint Laurent Blangy
Plateforme logistique – usine en construction
Decentralised management
for greater efficiency
Our production sites are locally managed by our three business units:
Cérélia France, Cérélia Netherlands and Cérélia North America.
Cérélia France :
St Laurent Blangy (France)
Hoerdt (France)
Dole (France)
Vittel (France)
Rivoli (Italy)
Cérélia Netherlands :
Sliedrecht (The Netherlands)
Veurne (Belgium)
Corby (England)
Cérélia North America :
Toronto (Canada)
Whitehall (USA)
Liberty (USA)
Passing on our baking know-how
Kneading, measuring, turning, rolling, rounding, baking … Our industrial process reproduces the same gestures as the artisan baker. We perpetuate our unique baking know-how with our employees.
When tradition meets
cutting-edge technology
Our recipes are based on a classic mixture of flour and fat, rooted in culinary tradition. Our manufacturing processes and factories are at the cutting edge of technology. The best of both worlds. In our plants, the facilities are there to serve our employees and the excellence of our process comes from “blockchain” interactions and constant data sharing.